Why we "just say no"
to some "business opportunities"
Since our founding in 1969 there have been quite a number of cryonics
companies come and go. One reason we are still here and they are
gone has been our realistic outlook. Cryonics (for the masses) may
well be an idea whose time has not yet come. Our company is structured
to survive without mass enrollment and without the financial assistance
from a deep-pocketed "sugar daddy" or "sugar momma".
From the beginning we made use of boot-strap planning that allowed
us to utilize the energy and assistance of other companies without
being controlled by them. We also have endeavored to be "light
on our feet" to avoid sinking large amounts of capital into
equipment and technology that is outmoded almost as soon as it is
in place. We steer clear of various "pie in the sky" promises
by promoters and others who view cryonics only as a financial opportunity.
There is, of course, a down-side to such independance. Like most
self-sufficent organizations with limited assets run largely by
volunteers, we can't solve problems by throwing a lot of money at
them or by just hiring more workers. There are always projects and
tasks that would probabily help us achieve our goals that we would
like to do but must decline or postpone. Also volunteer effort
is often less efficient and reliable than that of paid workers.
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